The Rise of Video Marketing in B2B: Why It’s a Game-Changer for Your Team

If you’re a B2B business that hasn’t fully embraced video marketing yet, here’s a wake-up call: 69% of B2B marketers plan to increase their investment in video marketing. Why? Because video is proving to be one of the most effective ways to engage clients, build trust, and drive real business results.

Why is Video So Effective in B2B?

B2B marketing is often seen as technical, formal, and reliant on text-heavy content. But decision-makers are human too, and they prefer engaging, visually compelling content that makes information easier to digest. Here’s why video works:

🔹 Higher Retention Rates – People retain 95% of a message when they watch it in video form, compared to only 10% when reading text.

🔹 Increased Engagement – Short-form videos outperform other content formats, capturing attention faster and holding it longer.

🔹 Better Lead Generation – Landing pages with video can increase conversion rates by 80% or more.

🔹 Improved Trust & Authority – Video allows you to showcase expertise, humanize your brand, and build credibility in ways text and static images can’t.

How B2B Companies Can Use Video to Boost Sales

Not sure where to start? Here are a few simple but highly effective ways to incorporate video into your marketing strategy:

1️⃣ Customer Testimonials & Case Studies – Let satisfied clients tell your story and highlight the results you’ve delivered.

2️⃣ Thought Leadership & Educational Content – Share insights, trends, and industry expertise through engaging videos that position your business as an authority.

3️⃣ Behind-the-Scenes & Company Culture Videos – Showcase your team, your values, and what makes your company unique to attract both customers and talent.

4️⃣ Product Demos & Tutorials – Demonstrate how your product or service solves problems and provides value in a real-world context.

5️⃣ Live Q&As & Webinars – Foster real-time engagement with your audience by addressing questions, sharing updates, and discussing industry trends.

The Time to Start is Now

The digital landscape is shifting fast, and businesses that embrace video marketing are seeing tangible results in terms of engagement, trust, and revenue growth. If your business isn’t using video, you’re leaving opportunities on the table.

Ready to implement video into your marketing strategy? Let’s talk about how Elevated Influence Co. can help you create video content that resonates and drives results.